News
34th SOF – Silver Award for the Generali Investments Campaign: “Venture into the secret universe of water”
(Portorož, May 2025) At the 34th Slovenian Advertising Festival (SOF), Generali Investments Slovenia received a silver award for its outstanding digital campaign “Venture into the secret universe of water and name the olm”, which raises awareness about clean groundwater and carries a strong environmental message.
The campaign was developed as part of a socially responsible collaboration under the Postojna Cave’s Protect Proteus project. As part of the initiative, Generali Investments Slovenija also became the sponsor of two olms – a symbol of how precious clean groundwater is.
Between August 20 and October 13 2024, the campaign raised awareness about the vulnerability of underground water sources and the importance of using natural resources responsibly. Through animated content about fragile natural balance and an interactive approach, visitors were invited to name the two olms – ultimately, the names Kapljica (Droplet) and Kras (Karst), symbolically united the meaning of water and the karst world.
The campaign reached over 1,250,000 Slovenian online users and generated more than 78,000 interactions, demonstrating a remarkable public response to this pressing environmental issue.
With its message, creative concept, and effective digital strategy, the campaign impressed the SOF professional 9 members jury, earning a silver award in its category.
“Together, we’ve taken a step closer to a more aware society when it comes to the importance of clean drinking water.”
